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Our services

Premium hair extensions

Blend flawlessly with your own hair, adding length, density, or both without compromising comfort or movement. We work exclusively with pure, natural slavic hair for the most seamless, natural-looking result.

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Hair SPA rituals

Complete reset for both scalp and lengths in a single session. Together, these two steps cleanse, rejuvenate, and nourish your hair from root to tip, leaving it lighter, shinier, and noticeably healthier after just one ritual. We offer a wide selection of tailored rituals — including Detox & Rebuild, Balance & Hydrate, Calm & Smooth, and many others — to meet the unique needs of your hair and scalp.

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We are official distributors

We work with both wholesale and retail, serving professional stylists as well as individual clients

Japanese patented technology

We not only provide the TOKIO INKARAMI treatment in our salon — we also offer the full professional line for salons to purchase.

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Hair brushes

We sell Janeke brushes both to individual clients and in wholesale volumes for professional salons.

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Find your ritual

Choose your concern and get personalized care recommendations:

Dry and rough hair

Hair feels dry and rough, especially on the ends. It catches on your fingers and never feels truly soft.

How it looks

Ends look frizzy and uneven, the hair shape feels “fluffy” rather than polished, and styling doesn’t last – it quickly falls back into a dry, matte look.

Why it happens

Frequent washing, hard water, heating/air-conditioner, rough towel-drying and daily heat tools slowly dehydrate the fibre and leave the cuticle lifted and rough.

Persona recommendation:

In-studio

Cold treatment focused on deep re-hydration and sealing the cuticle so the fibre holds on to moisture instead of losing it to hard water and heating.

Scalp extra

Healthy scalp = healthy hair. Add a gentle Scalp peeling ritual each visit to clear limescale, product build-up and pollution from the roots.

At home

Moisturising shampoo, rich mask and a leave-in cream or spray chosen by your Persona expert to protect lengths from daily damage such as water, weather, humidity and styling.

Results you can expect

  • After 1 session: Hair feels softer and smoother to the touch, with less roughness on the ends and more natural movement.
  • After a course: Hair holds moisture better, looks less frizzy day to day and feels consistently softer, with fewer “straw-like” ends.

How often

Course of 3–6 sessions every 2–3 weeks, then once every 1–2 months as a lifestyle ritual.

Time per session

1.5–2 hours, depending on hair volume and length.

Good to know

Ideal for both natural hair and extensions. Works beautifully before/after haircuts and colour to keep lengths healthy.

Coloured and bleach-damaged lengths

After highlights, balayage or bleach, hair feels thinner, brittle and “crispy” on the ends. It tangleseasily and snaps when you brush.

How it looks

Blonde or coloured lengths look dull, patchy and over-processed, with split or white tips. Hair doesn’t fall in a clean shape and tends to frizz around the face.

Why it happens

Lightening and chemical services change the internal structure of the hair, breaking bonds and thinning the cuticle. Over time, frequent colouring without enough care makes the fibre fragile and porous.

Persona recommendation:

In-studio

Colour & Bleach rehab – Cold treatment to rebuild internal bonds, strengthen the fibre and smooth the outer layer so hair feels softer and less fragile.

Scalp extra

Add Scalp peeling ritual to gently remove colour, toner and product build-up and to calm any post-colour scalp sensitivity.

At home

Colour-safe shampoo, repairing mask 1–2 times a week and a heat-protective leave-in recommended by your Persona colour & care expert.

Results you can expect

  • After 1 session: Hair feels softer and smoother to the touch, with less roughness on the ends and more natural movement.
  • After a course: Hair holds moisture better, looks less frizzy day to day and feels consistently softer, with fewer “straw-like” ends.

How often

Course of 3–6 sessions every 2–3 weeks, then once every 1–2 months as a lifestyle ritual.

Time per session

1.5–2 hours, depending on hair volume and length.

Good to know

Ideal for both natural hair and extensions. Works beautifully before/after haircuts and colour to keep lengths healthy.

Dry and flaky scalp

Scalp feels tight, dry or itchy, with small white flakes on roots, parting or clothes. Hair can look dull and rough, even if you use masks and oils.

Persona recommendation:

In-studio

Scalp diagnosis, then gentle detox + anti-dandruff peeling to remove dry flakes, followed by a soothing, hydrating scalp wellness ritual and relaxing massage. We finish with a professional leave-in scalp treatment.

1–1.5 hours

Active flaking: every 7–10 days, course of 3–5 sessions
After active phase: every 3–4 weeks as part of your hair-care routine.

Extras

If desired, we can add a moisturising length treatment to nourish mid-lengths and ends.

At home

Your Persona expert will recommend a professional shampoo for dry/flaky scalp, a soothing scalp lotion/tonic (if necessary) and a hydrating mask for lengths to keep results between visits.

Oily and built-up scalp

Roots get greasy quickly, hair looks “dirty” soon after washing, or never feels truly clean because of dry shampoo, styling products, hard water or pollution.

Persona recommendation:

In-studio

Scalp diagnosis, then gentle detox + anti-dandruff peeling to remove dry flakes, followed by a soothing, hydrating scalp wellness ritual and relaxing massage. We finish with a professional leave-in scalp treatment.

1–1.5 hours

Active flaking: every 7–10 days, course of 3–5 sessions
After active phase: every 3–4 weeks as part of your hair-care routine.

Extras

If desired, we can add a moisturising length treatment to nourish mid-lengths and ends.

At home

Your Persona expert will recommend a professional shampoo for dry/flaky scalp, a soothing scalp lotion/tonic (if necessary) and a hydrating mask for lengths to keep results between visits.

Luxury slavic hair wholesale

Professionals

Top-quality extensions for salons

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Direct clients

Perfect hair, delivered to you

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About Persona

Read more about us

At Persona, beauty begins with health. We believe that true beauty is impossible without balance, care, and inner harmony.

Every technique and service in our salon is designed to restore, strengthen, and maintain absolutely healthy, beautiful hair. Our philosophy combines advanced trichology, professional expertise, and a deep wellness approach — creating a unique space where beauty and health exist in perfect synergy.

From the design of the interior to the sensory experience of each visit, everything in Persona is aimed at helping you relax, recharge, and feel renewed. This is more than a salon — it’s a place where science meets aesthetics, and self-care becomes a daily ritual of well-being.

FAQ

Branches

Our London space

83 Kinnerton Street, SW1X 8ER
+44 7762 136556

Weekdays: 10:00 am to 8:00 pm
Weekends: by appointments

Our Instagram

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1,870 subscribers

Our Cairo space

Sheikh Zayed, Arkan Plaza Mall, Sky floor
+20 123 4505855

Weekdays: 10:00 am to 8:30 pm
Weekends: by appointments

New Cairo, Midtown Mall, Floor 2
+20 11 16365150

Weekdays: 10:00 am to 8:30 pm
Weekends: by appointments

Our London space

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32,3K subscribers

Find your personalised hair care routine

Discover a care ritual crafted just for you — gentle, effective, and thoughtfully curated. Because we care.